Legal

1. Agreement to These Terms

These Terms of Service ("Terms") govern your access to and use of Clartiv ("Clartiv," "we," "us," or "our"), including our website at clartiv.com and all features, tools, and services we provide (collectively, the "Service").

By creating an account, accessing, or using the Service in any way, you confirm that you have read, understood, and agree to be bound by these Terms and the Privacy Policy below, which together form one agreement.

If you are using the Service on behalf of a company or other legal entity, you represent that you have the authority to bind that entity to these Terms, and references to "you" include both you individually and that entity.

If you do not agree to these Terms, do not use the Service.

2. Eligibility

You must meet the following requirements to use the Service:

• You must be at least 18 years of age, or the age of majority in your jurisdiction if higher
• You must have the legal capacity to enter into a binding agreement
• You must not be prohibited from receiving the Service under applicable law
• You must not have had a previous Clartiv account terminated for violations of these Terms

By using the Service, you represent and warrant that you meet all of the above requirements.

3. Description of the Service

Clartiv is an AI visibility platform that helps businesses understand and improve how AI assistants represent and recommend them. The Service provides:

• AI visibility checks and reports measuring whether and how AI assistants name your business
• Tracking of your visibility over time, competitor comparisons, and the sources that influence AI answers
• Prioritised recommendations and, on eligible plans, done-for-you implementation of fixes
• Reports, alerts, and shareable scorecards

The Service is a research and intelligence tool. Scores, estimates, and recommendations generated by the Service are based on publicly available AI and search data processed through analytical and artificial intelligence systems. They represent intelligence to assist your decisions, not financial advice, professional advice, or guarantees of any commercial outcome.

4. Accounts

4.1 Account Creation

To access most features of the Service, you must create an account. You may register using an email address, or by signing in with your Google account. You agree to provide accurate, current, and complete information and to keep it updated.

4.2 Account Security

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You must:

• Keep your credentials secure and not share them with anyone
• Notify us immediately at hello@clartiv.com if you suspect unauthorised access to your account
• Not use another person's account without their permission

We are not liable for any loss or damage arising from your failure to maintain account security.

4.3 One Account Per Person

Each account is for a single user. Sharing account credentials is not permitted except where explicitly allowed under a team or multi-location arrangement agreed with us.

4.4 Account Termination by You

You may close your account at any time through your account settings or by contacting us at hello@clartiv.com. Upon closure, your personal information will be handled in accordance with the Privacy Policy below, and your reports and workspace data will be deleted within 90 days. Closing your account does not entitle you to a refund except as set out in Section 7.

5. Plans and Access Tiers

5.1 Free Plan

The Free plan provides limited access to the Service as described on our pricing page, including a complimentary AI visibility check. Free plan access is subject to change at our discretion with reasonable notice.

5.2 Paid Plans

Paid plans (currently Starter, Growth, and Multi-Location) provide expanded access as described on our pricing page. We also offer a one-time Deep Audit. The features included in each plan may change over time in accordance with Section 11.

6. Acceptable Use

You agree not to misuse the Service. In particular, you must not:

• Use the Service for any unlawful purpose or in violation of any applicable law or regulation
• Attempt to gain unauthorised access to the Service, other accounts, or our systems
• Interfere with, disrupt, or place undue load on the Service or its infrastructure
• Reverse engineer, decompile, scrape, or attempt to extract the source code or underlying data of the Service, except to the extent permitted by law
• Resell, sublicense, or commercially exploit the Service without our written permission
• Submit data you do not have the right to submit, or infringe the rights of others
• Use the Service to build or train a competing product

We may suspend or terminate access for any breach of this Section.

7. Payments and Refunds

7.1 Billing

Paid plans are billed in advance on a recurring basis (monthly or annually, as selected) through our third-party payment processor. One-time services, such as the Deep Audit, are billed once. You authorise us to charge your payment method for all fees due, plus applicable taxes.

7.2 Auto-Renewal and Cancellation

Subscriptions automatically renew at the end of each billing cycle until cancelled. You may cancel at any time through your account settings or by contacting hello@clartiv.com. Cancellation takes effect at the end of your current billing cycle, and you retain access until then.

7.3 Refunds

Except where required by law or expressly stated in these Terms, fees are non-refundable, and we do not provide refunds for partial billing periods. A one-time Deep Audit is non-refundable once the work has been delivered.

7.4 Price Changes

We may change our prices. We will give you reasonable notice before a price change applies to your next billing cycle. Continued use of a paid plan after a price change takes effect constitutes acceptance of the new price.

8. Intellectual Property

We own all rights, title, and interest in and to the Clartiv platform, software, brand, and content (excluding the business data and content you submit). These Terms do not grant you any rights to our intellectual property except the limited right to use the Service as permitted.

You retain ownership of the business data and content you submit. You grant us a limited, worldwide, non-exclusive licence to host, process, and use that data solely to provide and improve the Service, as described in the Privacy Policy below.

9. Results and Accuracy

Clartiv's scores, competitor data, sources, and recommendations are informational estimates derived from AI and search outputs. These outputs are probabilistic, change frequently, and can be inaccurate or incomplete.

We do not guarantee any particular ranking, mention, recommendation, level of visibility, traffic, or business outcome. You are solely responsible for the decisions you make based on the Service, and you use the Service's outputs at your own discretion and risk.

The Service depends on third-party AI assistants and data providers whose behaviour and availability are outside our control and may change at any time, which may affect your results.

10. Third-Party Services and No Affiliation

Clartiv relies on third-party AI assistants and data providers. We are not affiliated with, sponsored by, or endorsed by OpenAI, Google, Anthropic, Perplexity, Microsoft, or any other provider, and their names and trademarks belong to their respective owners. Their services are governed by their own terms, and we are not responsible for them.

Links to third-party websites within the Service are provided for convenience only. We do not endorse or control any third-party website or service and are not responsible for their content or practices.

11. Changes to the Service

We reserve the right to modify, update, suspend, or discontinue any part of the Service at any time, including adding, changing, or removing features and updating pricing.

For changes that materially reduce the features available on your paid plan, we will provide at least 30 days' written notice. Where such changes represent a material reduction in the Service you have paid for, you may cancel your subscription and receive a prorated refund for the unused portion. We will not be liable for any modification, suspension, or discontinuation of the Service, except as set out above.

12. Disclaimers and Limitation of Liability

12.1 Service Provided "As Is"

The Service is provided on an "as is" and "as available" basis without warranties of any kind, either express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, non-infringement, or uninterrupted or error-free operation. We do not warrant that the Service will meet your requirements, be available at any particular time, or that errors will be corrected.

12.2 Limitation of Liability

To the maximum extent permitted by applicable law, Clartiv shall not be liable to you for:

• Any indirect, incidental, special, consequential, or punitive damages
• Loss of profits, revenue, business, data, goodwill, or anticipated savings
• Commercial losses of any kind arising from decisions made using the Service's outputs
• Any damages arising from interruption, suspension, or termination of the Service
• Any damages arising from unauthorised access to or alteration of your data

In no event shall Clartiv's total aggregate liability to you for any claims arising under or in connection with these Terms or the Service exceed the greater of (a) the total amount you have paid to Clartiv in the 12 months immediately preceding the event giving rise to the claim, or (b) one hundred Canadian dollars (CAD $100).

12.3 Essential Basis of the Bargain

The disclaimers and limitations of liability in this Section reflect a reasonable allocation of risk between you and Clartiv and are an essential element of the basis of the bargain between us. Clartiv would not be able to provide the Service at the price offered without these limitations.

12.4 Jurisdictional Variations

Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain damages. If you are located in such a jurisdiction, the above limitations apply to the fullest extent permitted by applicable law. Nothing in these Terms limits any rights you have that cannot be waived or excluded by law.

Australian Consumer Law: If you are an Australian consumer, our goods and services come with guarantees that cannot be excluded under the Australian Consumer Law. Nothing in these Terms purports to exclude, restrict, or modify any such guarantees.

EU/UK Consumer Rights: If you are a consumer in the European Union or United Kingdom, these Terms do not affect any mandatory statutory rights you have under applicable consumer protection law.

13. Indemnification

You agree to defend, indemnify, and hold harmless Clartiv and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or related to:

• Your use of the Service in violation of these Terms
• Your violation of any applicable law or regulation
• Your infringement of any third-party rights
• Any content or data you submit to the Service

14. Governing Law and Dispute Resolution

14.1 Governing Law

These Terms are governed by and construed in accordance with the laws of the Province of Alberta and the federal laws of Canada applicable therein, without regard to conflict of law principles.

14.2 Dispute Resolution

We encourage you to contact us first at hello@clartiv.com if you have a concern. Most issues can be resolved quickly through direct communication. If a dispute cannot be resolved that way, you agree that any legal action arising from or related to these Terms or the Service shall be brought exclusively in the courts of the Province of Alberta, Canada, and you consent to the personal jurisdiction of such courts.

14.3 EU/UK Users

If you are a consumer in the European Union, you may have the right to submit your dispute to an alternative dispute resolution body via the European Commission's platform at https://ec.europa.eu/consumers/odr/. UK consumers may have the right to use alternative dispute resolution schemes.

14.4 Class Action Waiver

To the fullest extent permitted by applicable law, you agree to resolve any disputes with Clartiv on an individual basis and waive any right to participate in a class action lawsuit or class-wide arbitration.

15. General Provisions

15.1 Entire Agreement

These Terms, together with the Privacy Policy below, constitute the entire agreement between you and Clartiv with respect to the Service and supersede all prior agreements and understandings.

15.2 Severability

If any provision is found invalid or unenforceable, it will be modified to the minimum extent necessary to make it enforceable, and the remaining provisions will continue in full force and effect.

15.3 Waiver

Our failure to enforce any right or provision shall not constitute a waiver unless acknowledged by us in writing.

15.4 Assignment

You may not assign your rights or obligations without our prior written consent. We may assign ours without restriction, including in connection with a merger, acquisition, or sale of assets.

15.5 Force Majeure

We shall not be liable for any failure or delay resulting from causes beyond our reasonable control, including acts of God, natural disasters, pandemic, war, terrorism, government action, internet or infrastructure outages, or failures of third-party services.

15.6 No Third-Party Beneficiaries

These Terms are for the benefit of you and Clartiv only and do not create any rights in any third party.

15.7 Language

These Terms are written in English. If translated, the English version prevails in the event of any conflict.

16. Changes to These Terms

We may update these Terms from time to time. For material changes, we will notify you by email and by posting a prominent notice on the Service at least 14 days before the changes take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms.

17. Contact

Questions about these Terms? Contact us at hello@clartiv.com · clartiv.com.

1. Introduction

This Privacy Policy explains what personal information Clartiv collects, why we collect it, how we use and protect it, and what rights you have over it. It applies to all users of the Service regardless of location, including users in Canada, the United States, the United Kingdom, the European Union, Australia, and all other markets where Clartiv is available.

If you do not agree with this policy, please do not use the Service.

2. Who We Are and How to Contact Us

Clartiv is the data controller responsible for your personal information.

Contact:
Email: hello@clartiv.com
Website: clartiv.com

For privacy-specific enquiries, including exercising your rights, contact us at hello@clartiv.com with the subject line "Privacy Request." We will respond within 30 days.

3. Information We Collect

We collect information in three ways: information you provide directly, information generated by your use of the Service, and information received from third parties.

3.1 Information You Provide

Account information
Your email address and, if you sign in with Google, your name and Google profile information. We never see your Google password.

Business information
The business details you submit to run checks or set up your workspace, such as business name, location, category, and website.

Payment information
Processed by a third-party payment processor. We receive only your subscription status, plan type, and billing period. We never receive or store your full payment card details.

Contact form submissions
Your name, email, business name, message content, and any optional fields you complete.

Communications preferences
Your preferences for receiving emails from us, changeable any time in account settings.

3.2 Information Generated by Your Use of the Service

Check and report data
Every business you check, the inputs you provide, and the complete report generated, your visibility score, competitor data, sources, recommended fixes, and all other data points.

Workspace data
Businesses you track, saved reports, tasks, and other items you create.

Usage and technical data
Pages visited, features used, timestamps, IP address (for security and rate limiting), browser, operating system, device type, and session information.

Communication engagement data
Whether you open emails we send and click links within them, to ensure deliverability.

3.3 Information from Third Parties

Google sign-in
If used, we receive your name, email, and Google profile photo. We do not receive your Google password or access to other Google data.

AI and search data
To generate results, we query third-party AI assistants and search-data providers for publicly available information about how your business and category appear. This data relates to public visibility, not to you personally.

4. How We Use Your Information

We use your information only for the purposes below. We do not sell your personal information to anyone, ever.

4.1 To Provide the Service

• Creating and managing your account
• Generating AI visibility reports based on the businesses you check
• Storing your report history, tracked businesses, and workspace data
• Processing your subscription payments
• Sending transactional emails (confirmations, receipts, notifications)

4.2 To Improve the Service

• Understanding how features are used to improve the Service
• Diagnosing technical problems and fixing bugs
• Monitoring for abuse, fraud, and security threats

4.3 To Communicate With You

• Responding to support requests and contact submissions
• Sending reports, alerts, and digests you have opted into
• Notifying you of important changes to the Service, your account, or this policy

4.4 Automated Processing and Artificial Intelligence

Clartiv uses AI to analyse public AI and search data and generate reports. When you run a check, your business details and related queries are processed by AI systems to produce your report. No more personal information than necessary is sent to these systems.

You have the right to request human review of any AI-generated output that you believe has affected you. Contact hello@clartiv.com to exercise this right.

4.5 Legal Basis (EU/UK Users)

If you are in the EU or UK, we rely on: contract performance (to provide the Service), legitimate interests (security, fraud prevention, product improvement, digests to subscribers), legal obligation, and consent (for optional marketing, withdrawable any time).

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We share it only in the limited circumstances below.

5.1 Service Providers

We use carefully selected providers acting as data processors on our behalf, contractually required to protect your information and use it only as we specify:

• Cloud infrastructure and database: hosting, storage, authentication, backend processing
• Payment processing: subscription billing
• Email delivery: transactional and digest emails
• AI language model providers: generating reports from your business details and queries
• Search-data providers: supplying public search and AI-answer data
• Analytics and error monitoring: identifying issues and monitoring performance

5.2 Public Scorecards and Rankings

If you choose to share a scorecard, or if your business appears in a public ranking, business-level information (such as your business name and visibility score) may be displayed publicly. This is business information, not personal account information, your account details, email, and billing data are never displayed. Scorecards are unlisted by default, and you can request removal at any time by contacting hello@clartiv.com.

5.3 Business Transfers

If Clartiv is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before it becomes subject to a different privacy policy.

5.4 Legal Requirements and Protection of Rights

We may disclose information if required by law or a valid legal request, or where necessary to investigate or prevent illegal activity, fraud, or threats to safety, only to the extent required.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service.

Account data: duration of your account plus 90 days after deletion. Report and check history: duration of your account; deleted within 90 days of account deletion. Payment records: 7 years (tax/financial law). Contact submissions: 2 years or until resolved. Technical logs: 90 days. Email engagement data: 12 months.

When your account is deleted, we delete or anonymise your personal information within 90 days, except where retention is required by law.

7. Data Security

We implement appropriate technical and organisational measures to protect your information, including TLS encryption in transit, secure authentication with hashed password storage, need-to-know access controls, vetted providers contractually bound to security standards, rate limiting and abuse detection, and regular security reviews.

No method of transmission or storage is 100% secure, and we cannot guarantee absolute security. In the event of a breach affecting your rights, we will notify you and applicable authorities as required by law.

8. International Data Transfers

Clartiv is operated from Canada. If you access the Service from outside Canada, your information will be transferred to and processed in Canada and potentially other countries where our providers are located, including the United States.

For EU/UK users: where we transfer personal data outside the EEA or UK, we ensure appropriate safeguards, including Standard Contractual Clauses or reliance on providers participating in recognised adequacy frameworks. By using the Service, you acknowledge your information may be processed in countries with different data protection laws than your own.

9. Your Rights

Depending on where you live, you may have the following rights.

9.1 Rights for All Users

• Access: a copy of the personal information we hold about you
• Correction: correct inaccurate or incomplete information
• Deletion: delete your account and personal information
• Opt-out of marketing: unsubscribe any time via any email or account settings

9.2 EU and UK Users (GDPR / UK GDPR)

• Restriction of processing in certain circumstances
• Portability, your data in a structured, machine-readable format
• Objection to processing based on legitimate interests
• Automated decision-making, human review of AI outputs that affect you
• Complaint to your national data protection authority (UK: the ICO at ico.org.uk)

9.3 Canadian Users (PIPEDA / Quebec Law 25)

• Access and correction of your personal information
• Withdraw consent where consent is the legal basis
• De-indexing (Quebec) of personal information collected online

9.4 California Users (CCPA/CPRA)

• Know, delete, and correct personal information
• Opt-out of sale, we do not sell personal information, so this is satisfied by default
• Non-discrimination for exercising your rights

9.5 How to Exercise Your Rights

Contact hello@clartiv.com with the subject line "Privacy Request." We respond within 30 days and may ask you to verify your identity first.

10. Cookies and Tracking Technologies

Clartiv uses minimal tracking technologies necessary to operate the Service: essential session data to keep you signed in, functional preferences (such as theme) stored on your device, and privacy-respecting, anonymised analytics to understand aggregate usage. We do not use advertising trackers, third-party advertising cookies, or cross-site tracking, and we do not serve advertisements.

11. Children's Privacy

Clartiv is a professional business tool intended for adults and is not directed at children under 18 (or the applicable age of majority). We do not knowingly collect their personal information. If you believe we have, contact hello@clartiv.com and we will delete it promptly.

12. Third-Party Links

The Service may link to third-party websites. This Privacy Policy applies only to Clartiv. We are not responsible for the privacy practices of third-party sites and encourage you to review their policies.

13. Changes to This Policy

We may update this Privacy Policy. For material changes, we will notify you by email and post a prominent notice on the Service at least 14 days before the change takes effect. For minor changes, we will update the "Last updated" date above. Continued use after the effective date constitutes acceptance.

14. Contact

Questions or requests about this Privacy Policy or our data practices? Contact hello@clartiv.com with the subject line "Privacy Request" · clartiv.com. We are committed to working with you to resolve any concerns.